SIERRA LEWIS

AKA RENNE COSMETICS CONSULTING, FLORAL & FAUNA, GOOD JUU JUU

ASH + OAK WOMEN IN BUSINESS


When did you start your business or career?

Marion Henson and myself started Flora & Fauna about a year ago (March 2018) and Good Juu Juu in October of 2018

What do you do?

Product development. I help businesses identify reliable manufacturers and raw material suppliers, validating quality by testing products for safety and efficacy before launch, matching branding with products, etc. My day-to-day involves a lot of research and development, strategizing, and networking with other small business owners to cross promote our services and products.

Ash + Oak Floral

Who inspired you or what inspires you?

My parents inspire me, they spent so much time making a conscious effort to ensure I’d be in positions to excel. My business partner inspires me, she is the only person who always encourages and assists with my crazy ideas. I am also inspired by anyone who lives their passions and encourages others to do the same.

A struggle you face in your business?

Funding. We are self-funded 100% and it’s a challenge sometimes to juggle all the expenses that come along with running a business! I urge every small business owner to be diligent about managing finances and be cautious about overspending, especially if it can be avoided!

Ash + Oak Floral

Have you stay true to your brand (career) or have you changed it throughout the years?

When I started out, I intended to be a one-woman-show, 100% product development focused. As our businesses have developed, so has my focus. Now I record Youtube videos, identify brand partners and attend all kinds of networking events and pop-up shopping events.

Something that scares you?

Fear is something I am working to eliminate from my vocabulary and life. I realize fears do nothing other than set limitations. I am working everyday to become a more fearless woman.

Who would you like to work with someday? Collaboration or Ideal Company

We would love to work with motivational writers, speakers and poets.One of our favorites is Marianne Williamson! We are really excited about a collaboration we have in progress right now with a very talented illustrator! Keep your eyes peeled for some awesome content!

Ash + Oak Floral

What type of music do you listen to?

A lot of Toro Y Moi lately, my boyfriend introduced me to his music almost a year ago and ever since it’s been on HEAVY rotation for me. I really like listening to jazz instrumentals or meditation frequencies in the morning.

What’s your morning or work week look like?

Every morning before I do any work, I try to get in my selfcare. For me, this means making my fruit & veggie smoothie, meditating, and yoga if I have time. I operate multiple businesses, so I often split my daily tasks between priorities for each one. It’s easy to get overwhelmed so I try to take frequent breaks, and be sure to get outside to walk my dog. I like to use productivity tools to keep track of what I’m accomplishing.

What do you do to keep your sanity?

I love doing oracle cards and journaling when I’m feeling really batty. Spending time with my crystals always helps. Meditating is also a go-to.

Give one tip or advice to someone who maybe interested in your biz?

Focus on your vision and set goals!

Ash + Oak Floral

Things you learned the hard way.

The importance of vetting potential business associates prior to deciding to work with them. I’ve fallen into the trap of trusting other people with too much responsibility too quickly, only to be disappointed to learn they were not suited for the task. Learning your colleagues and partners is essential to forming healthy and productive business relationships.


What is your studio situation?

I have a spare bedroom in our apartment that serves as an office/shipping and receiving space for the time being.


Do pay for accounting and other admin work?

Yes. I have used 1-800 Accountants in the past, but the service wasn’t great. Now I’m using a service called Complete Controller and I really like it! Tell them I referred you! :)

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SIERRA’S 2 QUESTIONS:

Do you find it hard to be A young business owner? PLUS, Do older people judge you or your product based on your age?

YES, Often times my credibility is questioned just because of my age and appearance. But when people take the time to examine the quality of the products they definitely have respect and appreciation for the fruits of my labor! Results are undeniable.


Craziest first date?

Meeting my current boyfriend after Tinder swiping each other and building a connection through a few silly phone calls was the most exciting date of 2018.

Ash + Oak Floral






WHERE TO FIND SIERRA:

WEBSITE (RENNE) (FLORA) (JUU JUU)

INSTAGRAM (RENEE) (FLORA) (JUU JUU)

AMAZON

Established 2014 in Oakland, California