MTHR COLLECTIVE

Ash + Oak Floral


When did you start your business or career? We started MTHR Collective in January, 2017

What do you do? We are co-founders of MTHR Collective, an all-inclusive retreat for the every mom who craves fresh air & inspiration

Who inspired you or what inspires you? Our mutual struggles to find a mom community that was cohesive with our creative identities was our true inspiration behind MTHR Collective. We were craving connections with other likeminded mothers, but we couldn't find many resources that would link us together, and we saw the need for something like this at that point.

Ash + Oak Floral


A struggle you face in your business? Getting our brand new passion project off the ground was definitely our biggest, initial struggle. For our launch year, we were passionate about promoting self-care in relation to motherhood, and wanted other mothers to take a leap of faith into the experience we worked so hard to curate, but it's definitely challenging when you have essentially nothing to show for it yet. Our first year was a major success, and we attribute that to having the first year of business officially completed, and with a ton of original content and genuine testimonials to show for it

Have you stay true to your brand (career) or have you changed it throughout the years? With this being year two for us, we are still very much interested in staying on-brand and maintaining our objective. Our retreat will always offer new and original experiences, but our mission statement will remain the same: To always be creating the space for mothers to share, learn, and feed their creative passions.

Ash + Oak Women in Business

Something that scares you? Failure likes to linger around the top of our "Biggest fears" list, and sadly, we're learning that doesn't go away with age! Inspirational quotes regarding failure is basically our go-to Google image search when we're feeling really self-doubt-y.

Who would you like to work with someday? Collaboration or Ideal Company There are so many women-led brands out there that inspire us every day and share the same value and ideals as MTHR. We'd like to reach out to companies like Dove and Old Navy, and Lulu Lemon's ambassador program to find available opportunities to work together.

Ash + Oak Women in Business

How did you come up with your business name? It came to co-founder, Danielle, IN A DREAM. True story!

What type of music do you listen to? Everything in between Fleetwood Mac and Drake?

What’s your morning or work week look like? FUELED BY COFFEE. We both have toddlers around the same age and so much of our day oscillates between singing remixes of Wheels On The Bus, changing diapers, and then switching gears during nap time and answering emails/editing photos/working on design projects. Beyond our MTHR business, we both are freelancers (Danielle is a wedding photographer and Liz is a designer), so nap time is everything for us (and our workload!).

What do you do to keep your sanity? Ah, the million dollar question! Enlisting help (i.e. babysitter, family, friends, etc.) definitely gives us a chance to breathe...or sleep. We are also both night owls and CLING to the hours of 8:00 pm-12 am just so we feel like we have some semblance of "me" time.

Ash + Oak Floral

Give one tip or advice to someone who maybe interested in your biz? We love this quote when encouraging mothers to choose self-care: "By and large, mothers and housewives are the only workers who do not have regular time off. They are the great vacation-less class".

Things you learned the hard way. That it is not our job to manage other peoples expectations of us.

Do pay for accounting and other admin work? No, but will likely hire someone soon for this!

Ash + Oak Floral

What do you see your future self telling your kids about picking a career? We cling to this one piece of advice we heard from a Jim Carey Commencement speech forever ago: "You can fail at what you don't want, so you might as well take a chance on doing what you love". We will always root for our kids to go after what they love in their careers.

If you could only eat pizza for a whole year what would be on it? Pepperoni, pineapple, jalapeno! Savory, sweet, AND spicy!

Ash + Oak Floral

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