Inside the Ash + Oak Experience: A Luxury Wedding Floral Design Journey in San Francisco
When planning a sophisticated, high-style wedding in San Francisco or anywhere in the Bay Area, your floral designer should feel like more than just a vendor—they should feel like your creative partner. At Ash + Oak, we’re proud to be recognized by The Wed as one of the top wedding florists in the US, and we take that title seriously with every bouquet, installation, and tablescape we create.
We specialize in luxury wedding floral design that blends modern editorial elegance with deeply personal touches. Whether you're a "cool-girl" minimalist or envisioning a timeless, old-money affair, we tailor every detail to reflect your unique aesthetic.
Our Collaborative Process for Floral Design Excellence
Working with Ash + Oak is intentionally personal, creative, and detail-driven. From the first touchpoint, we aim to set the tone for a seamless and stylish floral journey.
Step 1: The Client & Planner Questionnaire
Before we begin dreaming up your high-end wedding flowers, we start with a thoughtful questionnaire. It helps us understand your vision and the planner’s perspective. We ask curated questions such as:
“How much creative freedom would you like to give Ash + Oak?”
“What emotions do you want your guests to feel?”
“Would you describe your wedding style as ‘cool-girl chic’ or ‘old-money luxury’?”
This gives us clarity on everything from color palettes to mood—and ensures we're aligned from day one.
Step 2: Moodboard + Custom Floral Proposal
Using your responses, we build an immersive wedding floral moodboard paired with an itemized floral design proposal. This includes creative ideas, color stories, flower selections, and design sketches. Our goal is to communicate our vision clearly and artistically, so you and your planner can provide feedback with ease.
We always love jumping on a call with you or your wedding planner to discuss our concepts and fine-tune the direction. This call is a chance to connect creatively and make sure we’re fully capturing your vision.
Step 3: Flexibility & Design Evolution
Weddings evolve—and so do ideas. While many details are finalized early, we always allow room for refinement. Maybe you originally loved the idea of gold flatware, but after seeing our silver coupe dishes in a tablescape mock-up, you’re leaning in another direction. We get it, and we embrace the shift.
For small tweaks, a simple email will do. For larger changes that impact pricing or logistics, we’re happy to hop on a call to re-align. Either way, we’re with you every step, ensuring every floral element is executed to the max.
Why Couples and Planners Choose Ash + Oak
Couples and planners choose Ash + Oak not only for our modern, luxurious wedding flowers but also because we provide a white-glove experience rooted in artistry, communication, and trust.
From San Francisco intimate weddings to Napa Valley vineyard celebrations, our work has become synonymous with style-forward, highly editorial floral design that feels custom and deeply personal.
Book Your Dream Wedding with San Francisco’s Top Luxury Florist
If you're a couple or planner looking for a top-tier San Francisco wedding florist who understands the nuances of design, logistics, and personalization, we’d love to hear from you. Let’s dream big together.
Inquire today to start your floral journey with Ash + Oak.
Photos by Anni Graham
Planner Downey Street Events